Full Circle Food started a little like this:

First, while working as a private chef in Europe, Jess was asked by a pregnant friend to prepare some freezer meals as a baby shower gift. Being who she is, Jess approached the request with thoughtfulness and love. It also set her off on an inquiry: was there a ‘right’ way to eat in the postpartum period? How could the meals she made help her friend to heal and recover from birth, and provide sustenance to her baby?

Meanwhile, back in Cape Town, Gina was navigating (or at least trying to navigate) the chaos of early motherhood with a three year old and a newborn and a decade-long career in tech. Between the moments of overwhelm that come with a new baby, time spent giving the new big sister love and attention, and attempting to return to work as if everything was normal, she unconsciously began de-prioritising her own well being in many ways. This included skipping home cooking and looking for dinner in various grocery freezer aisles. While those meals were something to eat, she realised that they did not do much to support any sort of physical or emotional healing and growth.

In early 2024, Jess and Gina joined forces, blending their skills and shared passion to offer new mothers a different way of navigating early motherhood. By May that year, Full Circle Food had sold its first meal pack and demand hasn’t slowed since.

From humble beginnings operating from a two bedroom flat and doing our own deliveries, Full Circle Food is now a small team delivering meal made with love and care to our wonderful customers all across South Africa.